CONCEPT
Ascending Friction as Collective Action Problem
The phenomenon by which AI eliminates lower-level difficulty and elevates higher-level difficulty — creating demand for cognitive infrastructure that is itself a public good under-provided by individual action.
Ascending friction is
Edo Segal's term for the phenomenon by which AI eliminates difficulty at one level of creative work (syntax, debugging, mechanical labor) while creating new difficulty at a higher level (vision, architecture, product judgment, ethical discernment). This volume reinterprets the phenomenon through
Olson's framework: the higher-order skills that ascending
friction makes important are themselves produced by institutional infrastructure — mentoring, apprenticeship, communities of practice, educational systems oriented toward depth — that is a collective good subject to the
free-rider problem. The individual who can produce competent output without investing in the developmental process has no private incentive to invest in that process, even though the collective interest in maintaining the developmental infrastructure is enormous. She free-rides on the existing stock of expertise without contributing to its replenishment.
In The You On AI Field Guide
The original framing of ascending friction in You On AI emphasized that the difficulty does not disappear when AI takes over