The You On AI's commitment to balance — holding exhilaration and grief in synthesis, arriving at the Beaver as the morally serious position — performs a hegemonic operation with genuine sincerity. The synthesis presents itself as the transcendence of conflict when, in Mouffe's analysis, it is the resolution of conflict in favor of the builder's position, presented as the position any reasonable person would arrive at. The feeling of earned balance is precisely the marker of hegemonic success.
Hegemony operates through absorption rather than suppression. When Han's critique of the smooth society is engaged seriously, acknowledged with care, and then incorporated into a framework that leaves the builder's fundamental trajectory unchallenged, the critique has been domesticated. Han's position is heard, honored, and neutralized through incorporation into a discourse that renders it a qualification on the dominant arrangement rather than a challenge to it.
The concept illuminates the specifically contemporary form of AI-industry hegemony: the assumption that capability expansion is inherently valuable, that engagement is the rational response to new tools, that refusal is irrelevance, and that the role of institutional structures is to direct the flow of capability toward beneficial outcomes. None of these assumptions are false. All of them are contestable. Their hegemonic character lies in how they structure the field of thinkable alternatives.
The AIgemony concept — developed by scholars applying Laclau-Mouffe to AI governance — names the specific way AI development concentrates power while presenting that concentration as neutral technical progress. The concentration is real; its presentation as neutral is the hegemonic operation.
The term originates with Antonio Gramsci's prison writings on how the ruling class maintained its dominance through consent rather than coercion alone. Laclau and Mouffe radicalized the concept by severing it from class essentialism, arguing that hegemony is the mechanism through which any political order is constructed — not merely bourgeois class rule — and that the struggle for hegemony is permanent and constitutive of political life itself.
Consent, not coercion. Hegemony produces assent by rendering alternatives unthinkable, not by suppressing them through force.
Common sense is political. The pre-theoretical assumptions structuring perception are the deepest site of hegemonic power.
Absorption is the characteristic move. Opposing positions are incorporated and neutralized rather than excluded.
Naturalization is hegemony's signature. When political arrangements appear as natural facts, the operation has succeeded.