Lisa Gitelman — On AI
This page lists every Orange Pill Wiki entry hyperlinked from Lisa Gitelman — On AI. 14 entries total. Each is a deeper-dive on a person, concept, work, event, or technology that the book treats as a stepping stone for thinking through the AI revolution. Click any card to open the entry; in each entry, words colored in orange link to other Orange Pill Wiki entries, while orange-underlined words with the Wikipedia mark link to Wikipedia.
AI Companies as Print Capitalists
The structural identification of Anthropic, OpenAI, Google, and their competitors as the print capitalists of the AI age — profit-seeking firms whose commercial activity is producing community-formation effects as an unintended externality.
Authorship as Guarantee
The reconception of authorship for the AI age: the author is not the maker but the guarantor — the person who takes responsibility for the work, stands behind its claims, and holds the submedial space of depth the machine cannot provide.
Borrowed Clothes
The structural feature of every new medium's early development: the protocols of the displaced medium are borrowed wholesale, fit poorly, and conceal what the new medium is actually doing until new protocols can be tailored.
Protocols (Gitelman)
Gitelman's term for the vast clutter of normative rules and default conditions — social practices, legal frameworks, economic models, habits of use — that gather around a technological nucleus and determine what the medium means.
Raw Data Is an Oxymoron
Gitelman's signature insight that data is never raw — always shaped by the instruments that collect it, the institutions that commission it, and the categories that determine what counts as data in the first place.
The Machine's Reflection
The inclusion of AI-generated reflections within a human-authored book — treated by Gitelman's framework as a document within a document, revealing the medium's distinctive operations through its self-representation.
The Moving-Pictures Stage
Gitelman's diagnostic category for the early phase of a new medium, when the technology is used to produce faster or cheaper versions of what existing media already do before its distinctive capabilities become visible.
The Prompt as Document Format
The argument that the apparently transparent text field of AI interfaces is a document format in Gitelman's sense — privileging certain cognitive postures, rewarding certain kinds of expression, and marginalizing others.
The Training Data Question
The governance regime change in which the accumulated textual, visual, and computational output of millions of individuals was appropriated for AI training under terms their original contribution did not contemplate — the paradigmatic case …
The Unsettled Period
Gitelman's term for the window during a medium's early development when its protocols are still in play — when every institutional decision is a proposal for a convention that has not yet formed.
Edo Segal
Serial entrepreneur and technologist whose The Orange Pill (2026) provides the phenomenological account — the confession over the Atlantic — that Pang's framework diagnoses and treats.
Lisa Gitelman
American media historian and cultural theorist (b. 1956), Professor of English and Media, Culture, and Communication at New York University, whose framework of protocols and epistemic objects provides the sharpest available tools for analyz…
