Geoffrey Moore — On AI
This page lists every Orange Pill Wiki entry hyperlinked from Geoffrey Moore — On AI. 29 entries total. Each is a deeper-dive on a person, concept, work, event, or technology that the book treats as a stepping stone for thinking through the AI revolution. Click any card to open the entry; in each entry, words colored in orange link to other Orange Pill Wiki entries, while orange-underlined words with the Wikipedia mark link to Wikipedia.
Aesthetics of Smoothness
Groys's diagnosis of the dominant cultural aesthetic of the AI age — a logic that eliminates friction, conceals construction, and trains viewers to mistake the polished surface for the thing itself.
Artificial General Intelligence
AGI: a hypothetical system with human-level cognitive ability across essentially every domain. The transition-point that AI-safety thinking orients around, even when no one agrees on what it is.
Auto-Exploitation
The Gramscian-Hanian condition in which the subject exploits herself and calls it freedom — the overseer's function having been transferred from the factory floor to the interior of the self through decades of hegemonic cultural work.
Core vs. Context
Moore's 2000 strategic distinction — core differentiates, context qualifies — and his injunction to reclassify the two whenever AI or any general-purpose technology changes what is genuinely scarce.
Gorilla, Chimp, Monkey
Moore's taxonomy of post-tornado competitive positions — gorilla as de facto standard with disproportionate share, chimps as direct competitors, monkeys as differentiated niche players.
Identity Shock
The dissolution of the self-structure when the competency around which professional identity was organized is economically disposed of — the psychological dimension of expertise displacement.
Institutional Memory (Prahalad Reading)
The reservoir of accumulated organizational knowledge — which approaches have been tried, which customers have nuanced needs, which processes work only through undocumented workarounds — that exists nowhere except in the collective memory…
Main Street
Moore's phase after the tornado — maturity, commoditization, and the migration of competitive advantage from the core technology to the ecosystem, judgment, and institutional knowledge surrounding it.
Reference Customer
Moore's single most important strategic asset for crossing the chasm — a pragmatist peer whose documented success in a comparable context constitutes the evidence other pragmatists require.
The Bowling Alley
Moore's metaphor for the sequential vertical-market strategy that follows a successful chasm crossing — each segment's success knocking down the next pin rather than scaling broadly at once.
The Identity Chasm
The psychological gap unique to AI adoption — requiring professionals not merely to learn a new tool but to reconceive who they are when machines perform the activities that defined their careers.
The Judgment Economy
The economic regime that emerges when the cost of execution approaches zero and the premium on deciding what to execute rises correspondingly — the Smithian reading of the Orange Pill moment.
The Laggard's Wisdom
The diagnostic precision of the last segment to adopt — whose concerns about what is being lost are often strategically critical even when their prescriptions are unworkable.
The Silent Middle
Segal's term for the population holding contradictory truths about AI in paralyzed equilibrium — reread by Mouffe's framework as the characteristic subject-position of the post-political condition.
The Tornado
Moore's phase of hypergrowth after the bowling alley — when accumulated pragmatist demand releases at once, market share replaces reference-building as the winning strategy, and the rules of adoption invert.
The Whole Product
Moore's operational extension of Theodore Levitt's concentric-circle model — the complete set of products and services required to fulfill the customer's compelling reason to buy, not the generic technology alone.
Trapped Value
Moore's term for productivity and quality improvements theoretically possible but practically unreachable because existing processes were designed around human limitations — the strategic target AI deployment should prioritize.
Triumphalists (Fleckian Reading)
The thought collective in the AI discourse whose thought style foregrounds capability expansion and backgrounds cost — producing genuine perception of real features of the transition, and genuine blindness to others.
Visionary vs. Pragmatist
The foundational psychological distinction in Moore's framework — two adopter populations with incompatible evaluation criteria whose misalignment creates the chasm that kills most technologies.
Crossing the Chasm
Moore's 1991 landmark identifying the gap between early adopters and the pragmatic mainstream that kills most technology ventures before they reach scale.
Diffusion of Innovations (Book)
Rogers's 1962 landmark — revised through five editions over four decades — that synthesized hundreds of studies into the most cited framework in the social sciences for understanding how new ideas travel.
The Berkeley Study
Ye and Ranganathan's 2026 Harvard Business Review ethnography of AI in an organization — the empirical documentation of task seepage and work intensification that prospect theory predicts.
The Orange Pill
Edo Segal's 2026 book on the Claude Code moment and the AI transition — the empirical ground and narrative framework on which the Festinger volume builds its diagnostic reading.
Zone to Win
Moore's 2015 framework for running the present and the future simultaneously — dividing organizational activity into performance, productivity, incubation, and transformation zones, each managed with different metrics and discipline.
Byung-Chul Han
Korean-German philosopher (b. 1959) whose diagnoses of smoothness, transparency, and achievement society provide the critical idiom within which Groys's AI analysis operates — and against which Groys's emphasis on institutional frame offers…
Edo Segal
Serial entrepreneur and technologist whose The Orange Pill (2026) provides the phenomenological account — the confession over the Atlantic — that Pang's framework diagnoses and treats.
The Software Death Cross
The 2025–2026 repricing of the software industry — when AI market capitalization overtook SaaS capitalization — which Abbott's framework reveals as a jurisdictional collapse at industry scale rather than merely a market event.
The Trivandrum Training
The February 2026 week-long training session in which Edo Segal flew to Trivandrum, India, to work alongside twenty of his engineers as they adopted Claude Code — producing the twenty-fold productivity multiplier documented in The Orange Pill…