Toffler's rhetorical device for making acceleration viscerally legible: divide fifty thousand years of human existence into sixty-two-year lifetimes, and note what fraction of civilization has actually existed within the current one.
The 800th lifetime argument is Toffler's method for defeating the mind's tendency to linearize exponential change. Divide the last fifty thousand years of human existence into lifetimes of approximately sixty-two years. There are roughly eight hundred such lifetimes. Of those, six hundred and fifty were spent in caves. Writing has existed for only the last seventy. The printed word has reached masses only in the last six. Electric motors, only the last two. The overwhelming majority of material goods in daily use have been developed within the present — eight hundredth — lifetime.
The 800th Lifetime Argument
In The You On AI Field Guide
The device works because it translates an exponential curve into countable units the mind can hold. Statistical descriptions of acceleration rates fail to produce visceral comprehension; the lifetime count succeeds because each lifetime is a unit the reader can imagine concretely — a grandparent, a parent, a child.
Toffler deployed the argument to make clear that technological change is