A hybrid course: the [YOU] on AI theory of mind on one side of the coin — and a real AI project on the other. Every module flips the coin. X is what you ship.
10 modules · one AI factory you build · one question that will follow you for life.
On day one we don't hand you a tool. We ask you the only thing that matters: what are we doing here — and what will you actually accomplish at IE, with the AI tsunami at large?
"When the machine can answer anything, the rarest thing in the world becomes the human who knows what's worth asking."
You'll write your answer in Module 1, in your own words. You'll write it again in Module 10 — after you've directed intelligence to build something real. The delta between those two answers is the course.
Most AI courses pick a side: philosophy without a build, or tools without a soul. This one refuses. Each of the ten modules pairs the theory of mind with the action of building — you read, then you make; you think, then you ship.
The [YOU] on AI worldview, two chapters at a time — taught as lecture, argued in class, and turned into a mindset objective you can act on.
A tool-set practice and a team-project step, every single module — so the ideas are tested against reality while the ink is still wet.
The most powerful one ever built — and it carries whatever signal you feed it. Feed it carelessness, and you get carelessness at scale. Feed it real thinking, real craft, real care, and it carries that further than any tool in history.
So the only question that decides your future is brutally simple: are you worth amplifying?
This course makes the answer yes — on both sides of the coin. The mind side raises the quality of your signal. The build side proves it, in a working system with your name on it.
Five shifts run underneath everything you'll build. They change what "good at AI" even means. Hover or tap a card to flip it.
Before → NextYour worth used to be what you knew. Now it's how well you think with the intelligence around you — not for you, not without it.
The industrial-revolution moveIt never rewarded the fastest cobbler — it rewarded whoever built the factory. Don't just solve the problem. Set up the AI factory that solves a thousand.
Old power → new powerOld power was who you knew. New power is the fleet of AI agents you can make, direct, and trust. You'll build your first one in Module 3.
Before → NextIt used to be: manage people, learn skills, do the task. Next: guide and direct intelligence toward impact. You move up a level.
The amplifierIt magnifies whatever you bring — your care or your carelessness — at scale, and rewards the entrepreneur-minded most. So: are you worth amplifying?
Using AI to write one interview summary is making a shoe. Building a workflow where one agent turns notes into themes, a second agent challenges them for missing evidence, and a human chooses which insights are valid — that's the factory.
From Module 3 you'll run your own agents (Agent 0: a role, instructions, inputs, a repeatable action, a human checkpoint). By Module 7 you'll be testing and debugging the whole line — input → AI step → critique → your judgment — like an engineer who owns it.
"Your project is not a deliverable. It's a repeatable system that makes deliverables."
Ideate it in the first half. Build it in the second. Demo it, live, at Demo Day — then read about your team in the news story you'll write about it. Choose the track that fits the future you want.
Turn a problem you care about into an AI-enabled product or service a real person would pay for. From a one-line story to a working AI factory and a pitch that lands.
Use AI to chase a real question — gather and analyze evidence, run an inquiry, and produce a finding that survives your own evidence audit. Research at ten times the speed, with the judgment to know what's true.
A film, a design, a piece of writing, an app, a public-good tool. Use AI as your instrument and your judgment as the artist — and prove the human is still the author.
Information is free now. Formation isn't. The judgment, the taste, the nerve to choose what's worth building — those are forged, on purpose, in a room with real stakes and real people.
That's why your demos tour the room — team to team, module after module — and why the discomfort is engineered, not accidental. Not a lecture you could get from a tutor: the forge where you become someone the future needs.
Every module forges one — through real games, real discomfort, and real reflection, on the mind side of the coin. You'll measure your growth from day one to the last.
Edo Segal — founder, builder, and author of [YOU] on AI, written with the machines it describes. Three decades shipping at the frontier of technology. He teaches the mind side of the coin.
Ikhlaq Sidhu — Dean of the IE School of Science & Technology, creator of the Berkeley Method of Entrepreneurship and Data-X, 60 patents deep. He teaches the build.
Two voices, one coin. Every capability taught right beside the question of whether you should.
A worldview idea and two chapters. A tool-set practice. A team-project step. One human skill, forged. Slide through the whole journey.
The course ships with a companion platform carrying digital twins of Edo and Ikhlaq — AI mentors who hold office hours at 3am, pressure-test your ideas, and run assignments customized to your project and your growth. You meet them in Module 1, and practice AI as tutor, coach, teammate, tool, simulator, and student.
They scaffold. They never do your thinking for you. The judgment, the choice, and the signature stay yours — you'll log where AI helped and where you kept the final call, every module. That log is not paperwork; it's the discipline the whole course exists to teach.
Nothing to download — explore the full module-by-module syllabus and the course document as living, interactive pages.
The water is rising. You can drift, or you can build the dam. Claim your seat in the course where you think it — and then you ship it.
Claim your seat →