Sartre introduced bad faith in Being and Nothingness (1943) through a series of case studies: the waiter who plays at being a waiter with exaggerated precision, the woman on a first date who leaves her hand in her companion's while pretending not to notice, the homosexual who refuses to acknowledge his desires and the champion of sincerity who demands that he do so. Each illustrates the same structural move: the consciousness facing its own freedom constructs a fiction that lets it experience itself as a thing — a role, a body without will, an identity — rather than as the choosing it actually is.
The concept has specific teeth in the AI context because the technology generates alibis with unusual facility. The market demands it. Someone else would build it if I didn't. The technology is inevitable. I have to stay competitive. Each sentence points to something real — markets, competition, technological development are all genuine features of the world — and each converts a choice into a necessity. The market does not make choices; people do. Competition is a pattern of other people's choices, and choosing to follow a pattern is still choosing. The alibis conceal the chooser behind the apparent force of circumstance.
The Sartre simulation identifies five registers of bad faith operating in the AI moment: the Luddite's essentialism about her skills, the triumphalist's appeal to inevitability, the passive adopter's invocation of necessity, the elegist's identification of self with dying craft, and the collaborator's mistaking of polished AI output for genuine thought. Each conceals freedom beneath a different alibi; each can be caught only through the disciplined practice of authenticity.
Part One, Chapter Two of Being and Nothingness (1943) develops bad faith through extended phenomenological analysis. Sartre draws on Heidegger's analysis of falling (Verfallen) but sharpens it into a more explicit critique of self-deception, informed by his reading of Freud — whose account of the unconscious he rejected in favor of a structure that places self-deception inside consciousness itself.
Not lying but self-concealing. The person in bad faith lies to herself, holding freedom and determinism simultaneously and acting on whichever is convenient.
A structural feature, not a moral one. Bad faith is always available because consciousness is structured in a way that makes flight from freedom possible.
The alibi as mechanism. Appeals to market, nature, necessity, or inevitability function to conceal the choice that is actually being made.
Non-eliminable but resistible. Sartre did not believe bad faith could be permanently overcome; authenticity is an ongoing practice of catching oneself in the act of self-deception.