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Marcel Duchamp

French-American artist (1887–1968) whose 1917 Fountain — a signed urinal submitted to a New York exhibition — demonstrated that cultural value resides in the frame rather than the material, and provided Groys with the structural model for analyzing the AI moment.
Marcel Duchamp was the twentieth-century artist who most thoroughly transformed the question of what art is. Born in Blainville, France, in 1887, he emigrated to the United States in 1915, settled in New York, and spent the remainder of his career producing a small body of work whose conceptual force exceeded its modest material output. His readymades — ordinary objects displaced into the gallery — remade the terms on which cultural value could be discussed. By the time he died in 1968, the question of whether his gesture had democratized art or revealed its institutional conditioning was still being contested. Groys's engagement with Duchamp across his career treats the readymade as a philosophical event rather than an art-historical one.
Marcel Duchamp
Marcel Duchamp

In The You On AI Field Guide

Duchamp's significance for Groys's framework lies in the precision with which the readymade clarified the structural operation of cultural valuation. Before Duchamp, the Romantic tradition held that art

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