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Creativity: The Human Brain in the Age of Innovation
Goldberg's 2018 direct engagement with the question of whether computers can be creative — and his nuanced answer: they can produce outputs humans judge as novel and valuable, but through a process structurally different from the coordinated six-system performance that produces human creative work.
Creativity: The Human Brain in the Age of Innovation extends Goldberg's framework into the contested terrain of artificial creativity. The book develops the six-system decomposition of creative performance and uses it to diagnose what current AI systems can and cannot do. Computers excel at pattern-based generation at scale. They can produce outputs that humans rate as creative. But the process by which they produce those outputs — statistical interpolation within training corpora — is structurally different from the process by which the human brain produces genuinely novel responses to unprecedented problems. The difference is not one of degree but of kind: the difference between deploying an existing template and constructing a new one.
In The You On AI Field Guide
The book situates AI creativity within the broader framework of human creativity, refusing both the dismissive