Collective Awe
In The You On AI Encyclopedia
Emile Durkheim described a version of this phenomenon as collective effervescence — the intensification of emotional experience in collective settings. Religious rituals, civic celebrations, and collective gatherings produce emotional states that individuals cannot produce alone, and these states serve specific social functions: reinforcing group cohesion, producing shared narratives, and creating the collective representations that organize a society's understanding of itself.
Keltner's contribution to this tradition is identifying awe as the specific emotion driving collective cognitive restructuring. When a group experiences collective awe, the shared encounter produces not merely emotional intensification but cognitive synchronization: members begin processing the encounter through similar categories, seeing the same connections, converging on shared understanding that no individual could have produced alone. This is not groupthink — it is the collective analogue of accommodation.
The AI discourse, from this perspective, is a collective awe response in progress. A civilization has encountered something vast, and the discourse is the medium through which collective accommodation is being attempted. The polarization into triumphalist and catastrophist camps is the collective analogue of premature closure. The silent middle is the collective analogue of sustained wonder — the segment in which accommodation is still active.
Collective awe produces what might be called normative restructuring: when groups experience collective awe, norms governing social interaction become temporarily fluid. Hierarchies relax, boundaries become permeable, cooperation strengthens. This fluidity is precisely what the AI transition requires at the organizational level — and it is time-limited, which means leaders who want to institutionalize adequate norms must act during the period of fluidity rather than after it.
Origin
The research on collective awe draws on Durkheim's 1912 Elementary Forms of Religious Life and extends through contemporary work on emotional contagion, physiological synchrony, and group-level affect. Keltner's own work on awe as a social emotion, published in collaboration with Jennifer Stellar and others, established the empirical foundation.
Key Ideas
Not sum of individual experiences. Collective awe involves specific amplification mechanisms.
Durkheimian lineage. Collective effervescence names the broader phenomenon; awe is its specific cognitive form.
Cognitive synchronization. Groups experiencing awe together converge on shared schemas and narratives.
Normative fluidity. Awe temporarily loosens social norms, creating a window for restructuring.
Time-limited. The window closes; institutionalization must occur while it is open.