CONCEPT
Professional Devotion
Melissa Gregg’s term for the emotional commitment that makes knowledge workers excellent and vulnerable in equal measure—the identification with one’s work that organizations deliberately cultivate and AI tools catastrophically intensify.
Professional devotion is Melissa Gregg’s term for the disposition that makes a knowledge worker excellent and also dangerous to herself: the commitment, the identification, the willingness to invest personal resources of time, energy, and emotional capital in professional endeavors that exceed the transactional exchange of labor for wages. Devotion is not workaholism, which implies a pathological excess of an otherwise healthy behavior. It is the normal condition of professional life in sectors where the work is not merely something done but something the worker is—where creative engagement, not the performance of tasks, is the productive act. [YOU] on AI documents how AI tools intensify professional devotion not by making work more burdensome but by making it more rewarding: the automation of cognitive drudgery reveals the interesting core the drudgery concealed, and the revealed core produces exactly the kind of engagement that deepens attachment. The worker whose day was eighty percent implementation and twenty percent judgment could separate from work with relative ease. When AI
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