The maxim is Peirce's diagnostic instrument for conceptual analysis. Applied to AI discourse, it strips away concepts that sound meaningful but fail to specify testable practical consequences. The Peirce volume uses the maxim to test the concept of amplification in You On AI — and finds that the practical consequences the metaphor specifies do not match the observed phenomena. The concept does not survive pragmaticist scrutiny.
The maxim's power lies in its refusal to treat sounding-meaningful as equivalent to being-meaningful. Many claims in contemporary AI discourse have the grammatical form of substantive propositions without specifying any determinate consequences that could confirm or disconfirm them. "AI will transform everything" has this character — it sounds like a claim, but absent specification of which practical consequences would constitute transformation, it cannot be evaluated.
Peirce's distinction between pragmatism and pragmaticism matters. Pragmatism, in James's version, became a theory of truth (true ideas are those that work). Pragmaticism, in Peirce's strict version, is a theory of meaning (concepts mean what they would do in all conceivable practical situations). The distinction preserves the realist commitment that some ideas track reality and others do not — a commitment James's pragmatism tended to erode.
The maxim provides, at the level of concept analysis, what Secondness provides at the level of experience: a test against brute consequence. A concept whose practical consequences cannot be specified is a concept floating free of the resistance of reality — symbol without index, to use the semeiotic vocabulary — and is in the same relation to genuine meaning as the AI's hall of mirrors is to genuine understanding.
Peirce first articulated the maxim in "How to Make Our Ideas Clear" (1878), the second essay in the Illustrations of the Logic of Science series.
He renamed his doctrine pragmaticism in 1905 after James's popularization of pragmatism had, in Peirce's view, dissolved the specific rigor of the original maxim.
Meaning, not truth. A method of clarifying what concepts mean, not a theory of which beliefs are true.
Practical consequences as criterion. The meaning of a concept consists in the effects its objects would have in all conceivable practical situations.
Diagnostic against verbal confusion. Concepts that specify no determinate consequences are, however eloquent, meaningless.
Pragmaticism, not pragmatism. Peirce's strict version preserves realism against James's looser interpretation.