Han's 2025 Princess of Asturias Award diagnosis — we live under a fictitious freedom based on self-exploitation — naming the specific illusion under which the achievement subject experiences his most total captivity as his most complete liberation.
At his October 2025 Princess of Asturias Award press conference in Oviedo, Han crystallized three decades of diagnosis into a single formulation: we live under a fictitious freedom based on self-exploitation. The phrase names a specific structure rather than a generic complaint. The achievement subject experiences himself as free because no external authority constrains him. He is not in a factory; he chose his work. He is not coerced; he is motivated. He is not surveilled; he exhibits. And precisely this subjective experience of freedom is the mechanism by which his unfreedom is secured. If he felt unfree, he might resist. Because he feels free, the exploitation travels unobstructed through his own desire.
The Fiction of Freedom
In The You On AI Field Guide
The Princess of Asturias Award — one of Spain's highest cultural honors — was conferred on Han in October 2025 for Communication and Humanities. His acceptance remarks treated the platform as an opportunity