Goody's 1977 landmark — the book in which the analysis of lists, tables, and recipes as products of writing technology received its canonical statement.
The Domestication of the Savage Mind (1977) was Goody's direct response to Claude Lévi-Strauss's The Savage Mind and, more broadly, to the French structuralist tradition's treatment of cognitive difference. Where Lévi-Strauss had argued that the 'savage mind' operates through different but equally sophisticated logic, Goody argued that the relevant differences are not in cognitive capacity but in cognitive media. Oral and literate cultures do not think differently because they are differently constituted; they think differently because they use different media, and the media select for different cognitive operations. The book systematically develops this argument through the analysis of specific cognitive forms — the list, the recipe, the table, the formula — each shown to be a product of writing rather than a universal form that writing merely expressed.
The Domestication of the Savage Mind
In The You On AI Field Guide
The book's most celebrated chapter, 'What's in a List?', remains one of the most illuminating pieces of cognitive anthropology ever written. Goody's analysis of the earliest Mesopotamian administrative