The book was controversial when it appeared. The Greg-Bowers tradition had produced editorial projects of enormous institutional investment — scholarly editions of major authors underwritten by universities, presses, and funding agencies — and McGann's argument implied that the theoretical premises of these projects were unsound. The controversy played out across the 1980s in textual-studies journals and at scholarly conferences, with Bowers himself and his students defending the intentionalist framework against McGann's social-text alternative.
The book's empirical core was a series of case studies demonstrating that the published texts of canonical works were not corrupted versions of authorial originals but collaborative products whose meaning was inseparable from the social conditions of their production. Byron's works, on which McGann had edited the authoritative Oxford edition, provided particularly rich evidence: the published poems were shaped by John Murray's commercial judgments, by the reviewers whose responses altered Byron's subsequent writing, and by the reading public whose expectations the whole apparatus served.
The theoretical argument extended beyond editorial practice into a general claim about the nature of texts. If the published text is the product of multiple agents with different intentions, then the concept of authorial intention — the idea that the text expresses what the author meant — is not false but insufficient. It captures part of the picture while obscuring the rest. The editor who follows authorial intention is not recovering the text; the editor is choosing one set of agents' contributions over others, and the choice is ideological rather than neutral.
The book's influence has been substantial and lasting. By the 2000s, the intentionalist tradition had largely given way to social-text approaches in Anglo-American textual scholarship, and McGann's framework had become standard vocabulary in book history, digital humanities, and allied fields. The book's relevance to AI-assisted textual production, which it could not have anticipated, has added a new dimension to its afterlife.
Published by the University of Chicago Press in 1983, the book grew out of McGann's experience editing Byron's works and his frustration with the intentionalist framework's inability to accommodate the evidence his editorial work was producing.
Authorial intention is a construct. The goal of editorial theory — recovering the author's final intention — is not a factual recovery but a theoretical choice.
Corruption is not corruption. What the intentionalist tradition called editorial corruption was in many cases constitutive contribution by non-authorial agents.
Editing is ideological. Choosing to privilege authorial intention over other contributions is a political decision, not a neutral methodology.
The social text alternative. The published text should be understood as the collaborative outcome of multiple agents' contributions.
Empirical grounding. The argument was supported by extensive case studies of Byron and other Romantic-era authors.