PERSON
Renée Mauborgne
American academic and strategist, co-creator of blue ocean strategy with W. Chan Kim — INSEAD Distinguished Fellow, Thinkers50 Strategy Award winner, co-author of four million-selling Blue Ocean Strategy.
Renée Mauborgne is an American academic strategist who has collaborated with W. Chan Kim for over thirty years to develop and refine blue ocean strategy. As the INSEAD Distinguished Fellow and Professor of Strategy, she co-authored the landmark books that introduced value innovation, the strategy canvas, and noncustomer analysis to global business practice. Mauborgne's intellectual contribution to the partnership is often characterized as the human and organizational dimension of strategic transformation — her work on fair process, organizational justice, and tipping point leadership complements Kim's analytical frameworks. Together they have produced a body of research that has reshaped how organizations think about competition, growth, and value creation. Their 2023 book Beyond Disruption extended the blue ocean framework explicitly into the domain of nondisruptive creation — innovation that generates new markets and new jobs without destroying existing ones — a concept with particular relevance to the AI transition and its distributional consequences.
In The You On AI Field Guide
Mauborgne's research partnership with