Wendy Chun

Foreword

By Edo Segal

The reach happened before the thought.

I noticed it on a Tuesday morning in March, three months into the deepest creative partnership of my life with Claude. My alarm went off, and before my eyes had fully adjusted to the light, my thumb was already unlocking my phone, already opening the conversation, already scanning for where we had left off the night before. Not because I had decided to start working. Because the pattern had decided for me.

That micro-moment — thumb moving before intention forming — is the territory Wendy Chun has spent two decades mapping. And it is the territory that every AI-augmented builder now inhabits, whether they know it or not.

In *You On AI*, I built a framework around amplification: AI amplifies whatever you