By Edo Segal
The price I keep watching is not the one on the stock ticker.
It is the price of making something. The cost — in time, in skill, in capital, in institutional permission — of turning an idea that lives in your head into an artifact that lives in the world. That price has been falling for my entire career, and I have built companies at every step of the descent. But in the winter of 2025, the price did not fall. It cratered. It approached a number so close to zero that the entire economic logic I had spent decades operating inside simply stopped applying.
When the cost of building software collapsed to the cost of a conversation, I felt the vertigo I describe throughout *You On AI
A reading-companion catalog of the 21 Orange Pill Wiki entries linked from this book — the people, ideas, works, and events that Chris Anderson — On AI uses as stepping stones for thinking through the AI revolution.
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