By Edo Segal
The sentence that changed the way I work with Claude was not about artificial intelligence. It was about a pencil and a nose.
A room full of advertising executives. A random word pulled from a dictionary. And within fifteen minutes, more genuinely novel ideas than two hours of conventional brainstorming had produced. Not because the word "nose" had anything to do with pencils. Because it had nothing to do with pencils. The irrelevance was the mechanism.
Edward de Bono figured this out in 1969. He described how the brain organizes incoming experience into patterns — self-reinforcing channels that determine what you can perceive and, more dangerously, what you cannot. He described it three decades before "neural network" entered popular vocabulary. He described
A reading-companion catalog of the 19 Orange Pill Wiki entries linked from this book — the people, ideas, works, and events that Edward de Bono — On AI uses as stepping stones for thinking through the AI revolution.
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