By Edo Segal
The question that broke something open for me was not about intelligence. It was about a supermarket.
Jean Lave studied grocery shoppers in Orange County in the 1980s. She gave them arithmetic problems in two settings: in the aisles, where they were comparing prices and managing real household budgets, and on paper, where the problems were mathematically identical but stripped of every contextual detail. In the supermarket, they scored near ninety-eight percent. On paper, fifty-nine.
Same people. Same math. The variable was not ability. It was context.
I read that finding during a stretch when I was watching my engineers in Trivandrum produce extraordinary work with Claude Code — features shipping in days that should have taken weeks. The output was undeniable. But something Lave illuminated made
A reading-companion catalog of the 14 Orange Pill Wiki entries linked from this book — the people, ideas, works, and events that Jean Lave — On AI uses as stepping stones for thinking through the AI revolution.
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