At the Third World Future Research Conference in Bucharest in 1973, Arne Næss drew a distinction that reshaped environmental philosophy. Shallow ecology treats pollution, species loss, and resource depletion as technical problems to be managed within industrial civilization's existing framework. Deep ecology asks whether the framework itself — the assumptions about growth, utility, and human dominion — is the proper object of critique. The distinction was diagnostic, not merely rhetorical. Shallow solutions kept failing because they were formulated within the same set of assumptions that produced the problems. Næss's book transposes this distinction onto the AI transition: shallow AI ethics asks how to mitigate harms; deep AI ethics asks whether amplification itself is the right goal.
The 1973 paper — "The Shallow and the Deep, Long-Range Ecology Movement" — was short, almost aphoristic, and it changed how environmentalism understood itself. Næss had watched a decade of pollution regulation, resource conservation, and species protection produce real gains at the