PERSON
Geoffrey Moore
The strategist who named the chasm between early adopters and the pragmatic mainstream—and whose lifecycle framework explains why AI's most impressive demonstrations have so far reached the fewest people who need it most.
The most important map of any technology's fate is not a capability benchmark but a
chasm. Geoffrey Moore drew that map in 1991, borrowing Everett Rogers's bell curve of adopter segments and breaking it at the place where most promising technologies go to die: the gap between the visionaries who love a half-finished tool and the pragmatists who will not touch anything without a proven, fully supported whole product built for someone exactly like them. That gap—the chasm—is where the most urgent story about
large language models in 2025 and 2026 actually lives, not in the tornado of developer enthusiasm but in the silent, worried majority that the enthusiasm cannot reach. Moore spent three decades refining his framework across six books, from
Crossing the Chasm to
Inside the Tornado to
Zone to Win, mapping every phase of the technology lifecycle with the precision of a strategist who had watched the pattern destroy and make fortunes across five technology cycles. He is