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CONCEPT

Above All Else, Show the Data

Tufte's first principle — the demand that every display present its evidence in a form that allows the viewer to see what is there, verify claims against underlying reality, and draw her own conclusions rather than accepting the designer's interpretation on faith.
Three words that carry the weight of Tufte's entire career. Not interpret the data. Not decorate, summarize, simplify, or editorialize. Show it. The principle is simultaneously an aesthetic commitment, an epistemological standard, and an ethical obligation. The designer who hides data — behind chartjunk, behind aggregation, behind visual encoding that distorts — has failed all three. She has produced an ugly display, an unreliable display, and a dishonest display, and in Tufte's framework these are the same failure described from three angles. The principle has a corollary Tufte states less frequently but applies consistently: the viewer must be able to trace the path from evidence to conclusion. A trend line without individual data points has hidden the evidence behind a summary. An average without a distribution has hidden variability behind a statistic. Trust without the means to verify it is not trust. It is faith. And faith, in empirical
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