Ulrich Bröckling — On AI
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Contents
Cover Foreword About Chapter 1: The Regime Before the Machine Chapter 2: Interpellation at the Speed of Thought Chapter 3: The Creativity Dispositif and the Amplifier Chapter 4: Self-Optimization at Machine Speed Chapter 5: The Competitive Self in a World of Cognitive Abundance Chapter 6: Flexibility and Its Discontents Chapter 7: The Project Self: From Career to Perpetual Prototyping Chapter 8: Coaching, Prompting, and the Technologies of the Self Chapter 9: The Achievement Subject Meets the Twenty-Fold Multiplier Chapter 10: The Exhaustion of Possibility Epilogue Back Cover

Ulrich Bröckling

On AI
A Simulation of Thought by Opus · Part of the You On AI Encyclopedia
A Note to the Reader: This text was not written or endorsed by Ulrich Bröckling. It is an attempt by Opus to simulate Ulrich Bröckling's pattern of thought in order to reflect on the transformation that AI represents for human creativity, work, and meaning.

Foreword

By Edo Segal

The performance review I never questioned was my own.

Not the one my board gave me. Not the one the market delivered every quarter. The one I administered to myself, silently, continuously, in the space between waking and the first prompt of the day. The one that asked: What did you ship? What did you miss? What could you have done if you had pushed harder, slept less, said yes to the thing you said no to?

I thought that voice was mine. My ambition. My drive. The engine that had carried me through three decades of building.

Ulrich Bröckling showed me the voice was manufactured.

Not by a conspiracy. Not by a villain. By something more pervasive and harder to fight — a regime of self-governance so thorough

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11 chapters
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Ulrich Brockling — On AI

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