By Edo Segal
The word that broke open the whole argument was "tool."
I had used it a thousand times. In pitch decks, in board meetings, in You On AI itself. AI is a tool. A powerful tool. A tool that amplifies. I meant it precisely. I believed it was neutral — just a descriptor, just a label, just the plainest possible word for what I was building with.
Lakoff showed me it was none of those things.
The word "tool" is a frame. And a frame is not a window you look through. A frame is the room you are standing in. It determines which walls surround you, which doors are visible, which questions you can ask and which ones never occur to you. Call AI a "tool" and certain things
A reading-companion catalog of the 27 Orange Pill Wiki entries linked from this book — the people, ideas, works, and events that George Lakoff — On AI uses as stepping stones for thinking through the AI revolution.
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