By Edo Segal
The word I had been using without understanding it was *ecology*.
I used it in Chapter 16 of *You On AI* when I wrote about attentional ecology. I used it every time I described the beaver's dam creating habitat for hundreds of species. I used it when I talked about the cascade of effects that ripple through an organization when AI enters the workflow. I used the word dozens of times, and I never once stopped to ask where it came from or what it actually meant as a science rather than a metaphor.
Ernst Haeckel coined it. In 1866, buried in a book so dense almost nobody read it, a thirty-two-year-old German zoologist invented the word *Oekologie* and defined it
A reading-companion catalog of the 22 Orange Pill Wiki entries linked from this book — the people, ideas, works, and events that Ernst Haeckel — On AI uses as stepping stones for thinking through the AI revolution.
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